Now that my group has finally finished the Music Marketing project, I will discuss in detail the process of the project.
The first thing our group did was ideate which song we should. We received a list of four songs from our teacher and decided on a song by Maroon 5 called, "She will be Loved." We chose this song because it's an easy song to produce a story-telling music video. After that, the group worked on the research chart. Olivia did the history of the two music companies, while Abhiram and I worked on the two case studies; Megan Trainor and Taylor Swift. We had to research the various marketing, distribution, and target audiences for the case studies. While we three were doing this, Hayden was working on the storyboard for the music video. He is more creative in that aspect which is why he did it. He made sure to include the various shots and angles we would use throughout the film and thought of many different possibilities for the film.
Hayden created the music video in a way that portrays the message of the song. The song fits the genre of love; therefore, Hayden created the storyboard in a way that corresponds to the lyrics about love. In the final product, the video focuses on a boy who is sad that the girl he likes is with another boy. The rest of the group reviewed the storyboard to make sure that it fit the theme of the song.
In order for the group to stay on track, we made a plan with due dates. This helped a lot, so we could see when we needed to do specific chunks of the project. We also had to decide on a date for the filming of the video. Eventually, we chose to film on Saturday afternoon. Sadly, Abhiram and I were required elsewhere so we could not film. However, Hayden said that the filming process wasn't as tedious as he thought it would be and finished in about three hours.
Since Abhriam and I couldn't attend the filming process, we worked on the PowerPoint presentation. We thoroughly reviewed the guidelines and rubric for the presentation to make sure we put in the correct information and met the requirements. We also got on calls to address any doubts we had about each other's work. The presentation took a decent amount of time because we needed to make sure it would be suitable to present in front of the entire class. We included unique and creative ideas in our PowerPoint such as marketing the band with FunkoPops to our presentation would obtrude. Our presentation also had to look professional and Olivia volunteered to design the presentation. Hayden also made a logo for the band. We revised each other's work and critiqued it before submitting it.
Another critical part of the project was the editing of the video. Olivia and I don't have much experience with editing videos so Hayden and Abhriam were the ones who edited it so it would look more professional. Hayden arranged the videos in sequential order and sent them to Abhriam who would edit the lighting and add effects. Once the editing was finished, we revised the presentation for one final time.
The presentation was complete at this point, but we each had to present a chunk of the project. I presented the most slides since I wasn't able to film or edit the video. I also did this because the slides I presented are the ones I wrote. I would present the first six slides and after that Olivia would follow, after that Hayden, then finally Abhriam. None of us have big issues when it comes to public speaking so we were all calm when going to present.
We presented the presentation on Monday, February 6. We only messed up a few words here and there but apart from that the presentation went well. We were all satisfied with our work and thought we performed well.
A day after presenting, we realized we could have adjusted some aspects of the presentation to make it seem more appropriate. For example, I could have still read six slides but spaced them out. This was the main issue, and we should have each read one slide only until the group rotated and it was our turn again. This was our main issue, as seen in the critiques made by our other peers. Throughout the project, I learned to notice our group's strengths, and use them to accomplish tasks. For example, since Abhiram is good at editing, he should be in charge of that aspect in future projects. This can also be useful in the Cambridge portfolio project. We each worked on what we're good at then were review each other's work. The main aspect of this project that will be helpful in the portfolio project is the filming of the project. This experience can greatly aide us in creating the two-minute film opening.
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